Marketing utilizes a variety of strategies and tactics to drive
qualified traffic to our client-sites. Search engine
visibility, on-line advertising, link-building and HTML e-mail
campaigns can all provide successful results when deployed
properly. The information that follows will begin to give you
some insights into component pieces of our various traffic and
results building processes.
Marketing will take a current “snapshot” of your search engine
position status prior to beginning work on your project. No
campaign can be effectively planned or measured without first
establishing a starting point. Our benchmark includes reporting
keywords and their corresponding position with major search
engines as well as indexed URL’s of the site. With this
information, we can effectively gage the successes achieved.
Research & Analysis
of the Competition
Internet Marketing team will investigate the companies competing
for your primary terms and determine how best to position your
site among them. By having a clear picture of your business and
its competitors we are able to put into action a custom designed
strategy that is right for your site.
Keyword Research &
believe that the foundation of your entire success begins with
selecting the right keywords for the right product/service, the
right market and the right audience. Website Internet Marketing
conducts a comprehensive keyword analysis to identify actual
search queries specific to your markets. By creating a solid
foundation based on solid data, we build return and longevity
into you site investment.
SEO Needs Analysis &
To get the most
from your investment we thoroughly analyze your existing site
and identify any areas that may impede proper search engine
indexing. This comprehensive report will address site
architecture, page copy, load time, dynamic elements, redirects,
domain issues, link popularity and more. Once completed your
Website Internet Marketing project manager will consult with you
to explain the advantages/disadvantages of our recommendations
and work with you and your webmaster through implementation.
spiders and crawlers live on content but they thrive on properly
optimized, relevant content. We work with your current relevant
content and build additional content to optimally appeal to the
search engine spiders and that will provide a good user
experience for site visitors.
Unlike many SEO
companies, Website Internet Marketing uses the Organic (hand)
approach to Optimizing your website. We treat each individual
page as though it was its own site. By understanding what words
or terms people are searching with, we theme the pages i.e.
Accommodation, Weddings, Meetings etc. with Keyword Rich content
and optimize the 26 other areas of a page that the search
engines are indexing to provide better rankings for your site.
Marketing will carefully and systematically hand-submit your
site to the major search engines and directories. Over time, a
number of individual URL’s (pages) within your site will be
submitted to each search engine index and listed in the search
results. Our submission process is of the highest quality and
will result in multiple keyword listings with the following
engines and directories: Google, Yahoo, Lycos, Fast, AOL, MSN,
AskJeeves, Teoma, Wisenut, HotBot, Netscape, Inktomi, Yahoo,
Open Directory (DMOZ) and others.
Jeeves, and Inktomi have “annual fee” programs for guaranteed
inclusion (not ranking) into their databases and as does the
Yahoo Directory have much the same program. These engines and
directories are responsible for providing primary and secondary
results for Yahoo, Ask.com, Teoma.com, HotBot.com, LookSmart.com,
Excite.com, MSN, and Netscape (as of 5/2004). Once included,
the respective spider and crawlers will revisit the submitted
pages every 48-72 hours and update their index with fresh
content. This allows Website Internet Marketing to actively
manage and improve positions within these engines.
–Evaluation & Expansion
We understand the
importance of link popularity in today’s search engine
algorithms. After careful research for opportunities within
vertical directories and online trade resources have been
determined, we construct an optimized description designed to
boost relevancy, drive traffic and convert visitors. Careful
hand submission editors and monitoring of acceptance completes
the process. Additionally, we’ll evaluate links pointing to
your sites and take steps to improve their relevancy.
Position Reporting &
your Website Internet Marketing project manager has the ability
to monitor position changes for your keywords within the major
search engines. Position Reports track movement base upon your
initial benchmark position for each keyword along with daily
changes and indexed URL’s. The Competitor Reporting module
keeps an eye on the activity of up to 5 of your chosen
competitors. Our proprietary reporting system is the finest
available and an integral part of maintaining consistency while
determining strategic next steps.
Customer Service –
It Does Matter
integral to an effective campaign and Website Internet
Marketing’ customer service is second-to-none. When you call
Website Internet Marketing you will have the opportunity to talk
directly with your project manager to discuss your campaign.
Areas to Stay Clear
numerous techniques used to improve search engine rankings,
there are several “illegal” techniques that are designed to
violate or trick search engines. The use of these techniques
(which include the use of link farms, spoofing, crawler
redirects and others), run the very real risk of
incurring a ranking penalty or be banned once discovered by a
All of the
techniques used by Website Internet Marketing are in compliance
with accepted best-practices for promoting accurate, relevant
content in the search results. We never utilize techniques that
may harm your presence on the Internet and we conduct our
business under the highest ethical and professional standards.
We will never advocate “risky” methods to our clients, and will
always adhere to proven techniques in compliance with search
Contact our Search Engine Marketing Services > >
Why an SEO?
Search Engine Optimization &
Our SEO Company
Internet Marketing Company
SEO - Search
Engine Marketing Company
10869 N. Scottsdale Road, Suite 103-106
Scottsdale, Arizona (AZ), 85254
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Website Internet Marketing, LLC.
SEO Company - Search Engine Optimization Company. All rights
Phoenix - Scottsdale Search Engine Optimization / Marketing Firm,
Search Engine Optimization
Services & Search Engine Marketing Services